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Abstract


ANALYZING PASSENGER BEHAVIOR TOWARDS ON PERCEPTION IN-FLIGHT FOOD SAFETY & QUALITY
This research criticizes airline passengers’ perception on food and beverage (F&B) safety and passengers’ preference towards in-flight meals. Hot drinks, alcoholic beverages, sandwiches, and regional foods are preferred on domestic flights. It is important for the passengers that the served foods are fresh and healthy. 84,9 % of passengers show medium and high “positive perception” for food safety. It can be add that passengers do not have high expectations of F&B service during their flights. That can be interpreted as a result of the respondents prefer to fly with low cost airlines.

Keywords
Inflight Meal, Food Safety, Food Quality, Turkey, Catering Service, Likert Scale, Multinominal Logit


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